Data Strategy

John Dambra, Principle Business Intelligence Analyst with Radiant Digital, answers questions about key trends and advancements shaping the future and advancing technology in the digital marketing space.

Distinguishing between the different types of data, their sources, and their potential utility can be a critical step in shaping a successful business strategy.

Remaining relevant and ahead of the curve is the key to business sustainability. One of the most influential trends in the business landscape is the power of personalization achieved through leveraging first-party data.