Savvy content marketers know what's working and what's not. They stay abreast of the latest trends and implement them within their strategies.
To achieve the best results, whether it’s to drive engagement or increase sales, you look at who is doing it best and how they’re doing it. Then you emulate it!
This Content Marketing Q&A shares some of the top questions businesses and marketers frequently ask, with answers compiled from statistics published by some of the top companies in the industry.
Why should my business focus on content marketing?
Content marketing generates over three times as many leads as outbound marketing and costs 62% less. This demonstrates its cost-effectiveness and lead-generation potential (Ahrefs). The inclusion of content in marketing strategies is no longer an optional tactic but a norm, with 90% of marketers incorporating it into their approach (Forbes).
Is content marketing increasing ROI?
YES! Marketers have observed a tangible impact on sales and revenue, with a notable 15%year-over-year increase to 58%, acknowledging direct results from content marketing. Additionally, a significant 89% of marketers report that content marketing surpasses traditional marketing methods in generating a stronger return on investment. The average content marketing return on investment (ROI)is $2.77 for every $1 spent, which equates to 177% profit (Forbes).
Does using AI for content creation pay off?
It seems to be! Sixty-seven percent of small business owners and marketers use AI for content marketing or SEO, and 68% of them see an increase in content marketing thanks to AI (Semrush). Marketers who use AI see an average of 70% increase in ROI (Kibo Commerce). Overall, 25% of marketers say AI automation and chatbots make their marketing strategies more effective (HubSpot).
What tactics generate the best ROI?
Surprisingly, short-form videos are leading the pack with 17% when it comes to delivering solid ROI for marketing strategies. However, blogs and SEO efforts are among the top content types that marketers report for a strong return on investment, each accounting for 16% (Forbes).
So, are more businesses now using video for content marketing?
Yes, 91% of businesses have used it (Forbes); however, 9 out of 10 marketers use blog posts to reach their content goals, making it the most popular content channel (SEMrush). Companies that use active blogs generate 67% more leads per month than those without blogs (DemandMetric).
Is interactive content really helping to engage audiences these days?
Absolutely! From calculators and quizzes to interactive tools, 62.3% of businesses engaged with this content in 2024. (Forbes) Overall, it's among the top 3 formats being used (HubSpot) because it generates 94% higher views, 28% more views, and nearly 53% more engagement! (Mediafly).
Are emails still a proven content marketing tactic, or are inboxes becoming too cluttered?
Email marketing is still an effective content marketing strategy and has higher conversion rates than social media marketing (indeed). Using personalization through dynamic content in emails can help achieve higher results, with 80% of marketers customizing emails using profile data, while 64% personalize them based on segmentation (Forbes).
Speaking of personalization, are marketers using it more in their content?
Yes! Fifty-one percent of marketing professionals believe personalization in customized messages, offers and experiences can enhance engagement (Smarter HQ). In fact, content marketing performance improves by 120 times with personalization. Personalization in content marketing not only draws customers back effectively but also enhances the likelihood of converting interactions into sales by 21%.When the customer journey incorporates personal touches, there's a notable increase in purchasing probability, with 80% of consumers affirming that tailored experiences heighten their propensity to make a purchase (Forbes). Most marketers use personalization in emails. Seventy-one percent use personalization in subject lines, while 63.7% personalize emails using dynamic content. (Litmus)
What about social media—is it an effective strategy for content marketing?
Ninety percent of content marketers rely on social media to distribute their content.(Content Marketing Institute) Sharing content on social media is one of the top tactics for content promotion, used by 56%. (Semrush) A significant majority of businesses, 73%,opt for organic social media to distribute their content, evidencing its efficacy in reaching and engaging with their audience naturally. Over 90% of U.S. businesses invest in social media for brand promotion. LinkedIn leads the way for B2C marketers, with an impressive 93% using the platform. Facebook follows closely, preferred by 88%, while Instagram's visual appeal captures 73% of marketers. YouTube's power in video marketing is harnessed by 67%, and Twitter's real-time conversation attracts 61%. Pinterest is favored by 23%,showcasing niche appeal, and TikTok, despite being a newer entrant, is used by18% (Forbes).
These statistics demonstrate the immense value and potential of content marketing. By investing in quality content, utilizing AI, and leveraging video, blogs, dynamic emails, and social media platforms, your company can drive leads, increase ROI, and stand out from your competitors.
If your company needs assistance with your content marketing initiatives, contact Radiant Digital now and start harnessing the power of the faith consumer today.
