Creating the best content and visuals to appeal to your audience can be like throwing darts. You never know for sure which one will hit the right target! Businesses often spend enormous amounts of marketing dollars researching and developing their promotional efforts, only to discover that their target audience doesn't find them appealing enough to elicit a response.
With the most recent advancements in AI, more businesses are using AI to support their content development at every step of the creative process, and it’s enhancing their marketing successes!
Provided below, we explore eight ways your business can use AI to support and enhance your marketing efforts (And content creators—fear not! We recommend using these tools to help make your job easier and more effective—not eliminate it!)
1. Help generate ideas. Ever feel like your content is stale or needs new ideas to appeal to different types of audiences? Do you have brainstorming sessions that result in no fresh ideas? AI can help. Many of the standard AI tools can analyze your target audiences’ preferences, interests, demographics, etc. and generate new, creative ideas for you. These ideas can act as a springboard to inspire your team’s creative efforts.
2. Save time researching: Many content creators spend hours scouring the Internet to learn what the competition is doing and for the latest consumer data on their product or service. AI can be programmed to search and organize the type of data you need and even put it in a simple, user-friendly format.
3. Develop new copy/content: Thanks to many AI tools, you can create a prompt asking for a certain type of marketing piece, such as an article, post, etc., on a specific topic, and the AI can automate the content creation. The content may need a special touch for personalization or to adapt to your business goals, but it can save your team time. In addition, AI can be prompted to rewrite or edit existing content, as well as review, proofread, and fix grammar at the same time!
4. Enhance current content: AI can analyze your content’s data and pinpoint areas where content and messaging can be enhanced. AI tools can even help provide suggestions for new email subject lines and email copy, ensuring you can deliver an impactful offering to your audience.
5. Create pictures, graphics, and audio/video: Standard AI programs can be programmed or prompted to create more visually appealing graphics, photos, art illustrations, and audio/video. These visuals can enhance your content and provide more appealing posts and other marketing efforts. AI can even edit video footage and add special effects.
6. Personalize messaging: AI can analyze customer data, including preferences and buying behaviors, and help tailor your message to appeal to them. This technology can help you develop content for more highly personalized campaigns. These types of campaigns usually result in higher conversion rates, providing a better customer experience.
7. Improve search engine optimization marketing: AI can analyze search patterns, identify keywords, and suggest ways to improve your content’s visibility and ranking. This, in turn, can maximize the reach and impact of your online marketing efforts.
8. Make content more accessible: AI can help generate captions, subtitles, language translations, and audio versions of text-based content to appeal to more diverse audiences.
Before using any AI-created content and implementing it within your marketing campaigns, it’s important to remember these two best practices:
1. Complement your AI with live content creators. While AI is a valuable resource, it is not a 100 percent replacement for human creativity. The best practice is to create a balance where the AI helps generate ideas and initial outlines to complement your content creators’ authenticity and messaging that resonates with your target audience.
“While AI offers valuable resources to help develop new content and visuals, it should not be used to completely replace the creativity, experiences and knowledge among your marketing team members,” adds Tom Dymond, Director of Multi-Media.“Even though AI is advancing, it’s a science—and still not a perfect science, especially when it comes to understanding your customers."
2. Review for compliance and legal restrictions. Always ensure your legal and compliance teams review the content for accuracy and adherence to copyright. You should also be transparent with your customers and inform them you are using AI in your content creation.
AI can undoubtedly enhance your content creation and marketing efforts if used ethically and in conjunction with your employees’ experience and knowledge. If you’re looking for recommendations or assistance using the most effective AI programs to help your team develop content, don't hesitate to get in touch with us.
