Whenit comes to the hot topic of artificial intelligence, or what is commonly referred to as AI, some companies still believe it’s only for tech giants, are unsure if it will even benefit them, and are concerned it will expose them to certain risks or will be too cost-prohibitive. If you fall within any one of these beliefs, now may be the time to reconsider AI.
According to a recent survey, 72 percent of business executives believe that AI will be the most significant business advantage of the future.1 As AI continues to advance with technology, more and more businesses are now reaping its rewards—and for your faith-based business to be competitive, you should, too.
"AI is here to stay, and it’s only going to get more refined and enhanced with newer technology. AI can have immense potential even for small business, and now is the time to start evaluating its benefits for your business,” says Sharon Kirk, Digital Media Director at Radiant Digital.
Here are six reasons why your business would benefit by leveraging some (or more) AI:
1. Automate operations: AI can automate routine tasks and streamline operations, freeing up valuable time and resources. From managing administrative tasks to automating event registrations and volunteer coordination, AI-powered tools can simplify processes and increase efficiency. This allows your company to focus on its core mission and devote more time to serving your customers and users.
2. Provide data-driven decision-making: AI enables businesses to make data-driven decisions by analyzing vast amounts of information. By leveraging AI algorithms, your business could gain valuable insights into your customer preferences, behaviors, and needs. This data can inform strategic decision-making, allowing you to tailor services, programs, and outreach efforts to serve your target audience better. From spiritual topics to event planning, AI can provide valuable guidance based on real-time data analysis.
3. Enhance data security and privacy: Most businesses have sensitive information and must prioritize data security and privacy. AI can play a crucial role in safeguarding this data by detecting and preventing potential security breaches. AI-powered cybersecurity systems can identify and respond to threats in real time, ensuring that sensitive information remains protected. By using AI for data security, your customers will have more trust and confidence, knowing their data is secure with you.
4. Deliver personalized engagement: One of the key benefits of AI for businesses is the ability to deliver personalized engagement to their target audiences. AI-powered chatbots and virtual assistants can provide instant responses to common queries, offer personalized recommendations, and even provide spiritual guidance. By leveraging AI, your faith-based business can create a more meaningful and tailored customer service experience for your customers, fostering loyalty, stronger connections and deeper engagement.
5. Streamline content creation and communication: Effective, targeted content within your marketing communications is vital for your businesses to connect with your ideal audience. AI-powered tools can help develop content and streamline communication processes, enabling your business to send personalized messages, newsletters, updates, and other content to your customers. AI can also analyze communication patterns and preferences, allowing your business to optimize messaging and ensure that the right customers receive relevant and timely information. By leveraging AI, you can enhance your communication efforts, which in turn will help develop deeper, loyal connections with your audience.
6. Establish competitive pricing. Businesses are typically challenged by how to price their products and services competitively. However, AI generative algorithms analyze current market demands and competitive pricing to help adjust prices. Your business could use these AI tools to optimize your offering while keeping up with the competition.
A recent study revealed that if a business takes advantage of AI, it can increase labor productivity and optimize business efficiency by 67 percent, automate communication by 70 percent, and improve data analytics by 59 percent. If you're not using AI yet or not using all the tools to your advantage, now may be the ideal time to embrace the full potential of AI and unlock a world of growth and innovation for your faith-based business. If you need assistance determining the right AI tools for your business or how to use them, please reach out!
